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Coffee & Content

Engaging with buyers and customers is more different now than it has ever been due to the multitudes of ways to communicate today. Enhancing your brand by engaging in customer-centric Content Marketing is the new way to spread your organization's message. During our round table coffee session, we will discuss:

  • Content Marketing Defined
    • What is all the buzz around content marketing
    • What are the benefits
  • Strategic Marketing
    • Four P's to four C's of marketing
    • Inbound marketing
    • Why have a strategy?
  • Customer Focused Content Creation 
    • Be where your customer are
    • Modern marketing distribution opportunities
  • Driving Profitable Customer Action
    • The buyer's journey
    • Content for each buyer stage
  • Resources

Presenter:          Karen Tremblay
                            ContentAbility, LLC

When:                 Tuesday, May 16, 2017
                            10:00 am to 12:00 pm

Where:                Technical Innovation Center at Hagerstown Community College
                             Conference Room 323
                             20140 Scholar Dr 
                             Hagerstown, MD   21742

There is no cost to attend, but please register at tic@hagerstowncc.edu